Since we didn't quite get to talk about it in class today, I'll post some of Heather and my thoughts on Stout's survey here. If you want to take a look at the survey yourself the title to this is a link to it. The survey is on the last few pages of the document.
One important thing that Stout did was to separate seasonal and non-seasonal commuters. I think we should also find a way to make sure that changes in commuting due to weather are taken into account. Stout may have taken it too far though by also breaking it down to two month periods. While I would love to get that exact, looking at their results brings up some problems. Since this survey will only be answered by a relatively small percentage of students, it is important that we have a large enough random sample to be able to represent the whole campus. I don't remember the exact calculations to find this amount but in some of their questions Stout had less than 50 respondents. We need to make sure we have enough respondents before extrapolating the data to represent the campus as a whole.
The questions we liked most on the survey were the open ended ones asking what would make students and faculty more likely to carpool or use public transport. We should have questions about this as well and what would make one more likely to come to campus without using a vehicle at all. I like the open ended format better than the ones with choices because we can get more creative ideas which are specific to those we are trying to encourage.
My last points are less about the survey itself and more about the way they conducted it. They decided to exclude all students who lived in the dorms or studied abroad during the year of study. I think this is not something we want to follow. Students in the dorms also have cars, and even take the bus up and down the hill. Some use mopeds as well, and I think it is important that we find ways to reduce these carbon emissions as well. As far as study abroad goes, we should ask if a student did study abroad, but it is important to include them for the semester they were here. Finally, and this has been mentioned by others, I think it is important to include an incentive to taking the survey. Stout used 15, $10 pizza gift cards for their incentive. Pizza gift cards sounds like a great idea to me. Pizza may sound like a college stereotype, but it really is an almost universally desired, convenient meal. Stout also promoted their survey via pamphlets left on lunch tables and chalk on the sidewalk, which we can also work on here.